Narrative Approaches to Organisational Coaching

Are you an experienced coach ready to broaden your coaching practice? Or are you looking to develop your coaching to the next level? Narratives are the stories we tell ourselves and the most widely expressed activity we engage in as humans, so the ability to help your clients change their narratives can be a powerful way to develop your coaching skills. The meaning - whether positive or negative - we each give to the events of our lives, through the narratives we construct, impact our identity, our shared reality and the organisational culture.

Narrative approaches can be successfully used in coaching scenarios where limiting beliefs are holding your counterparts back, or strongly ingrained “stories” are playing out within the organisation’s culture. Learning about the impact that narratives have on performance, and how to help your counterparts move beyond their narratives, increases an organisational coach’s ability to help their counterparts explore beyond the stories that limit them. The possibilities for sustainable behavioural change make narrative approaches an excellent addition to the experienced coach’s toolkit.

IECL has taught Narrative Coaching in our accredited coach training program since 2006 and so we have a track record in this work. In 2023 we expanded this topic into its own Continuing Coach Education course (CCE), which is devoted entirely to the transformative power of narrative coaching. On successful completion of this course, you can claim 36 CCEs for ICF credential renewal purposes.