COACHING EXPERIENCE

Yee Thong (YT) is an executive coach with expertise in leadership and people in transition (e.g. changing roles). His coaching helps people find their purpose, professionally and personally, and the wellbeing off his counterparts is at the core of all that he does. Coaching takes place face-to-
face or virtually. YT has coached leaders across multiple industries from technology to brand, marketing, and media, and across diverse groups of people from different cultural backgrounds - from Asia to the US, Europe, and South Africa.


COACHING STYLE AND APPROACH

Specialising in Ontological Coaching, YT integrates language, emotions, and body for client growth. Focusing on belief shifts and life purpose, YT empowers change and Compassionate Inquiry® helps to deepen insights. YT creates a safe space, guiding clients from "What" to impactful "Who." Described as empowering and expansive, YT’s style emphasises boundless potential.


BUSINESS EXPERIENCE

With a diverse background in technology, FMCG, and finance, YT specialises in marketing, branding, and strategy. Global roles and collaboration with teams across Asia, Europe, and US, and across functions like HR and Design, give YT a comprehensive understanding of both global and local needs, ensuring effective navigation of diverse, complex business and cultural landscapes. YT’s experience guarantees a strategic approach tailored to each industry and context.


AREAS OF EXPERTISE

• Coaching leaders who are new to a role

• Coaching for high performing individuals

• Coaching for wellbeing and enhancing performance

• Coaching in finding one’s purpose

• Coaching people in transition (organisation and/or career)

PREVIOUS ENGAGEMENTS

• CEO, Tech Start-up - coaching to help find counterpart’s purpose and to navigate transition in career.

• GM, Brand Communications - coaching to manage overall wellbeing for higher and more effective performance.

• Director, Brand Communications - coaching to manage transition in leadership position.